Saturday, November 10, 2012

Will you be a Johnny today?

I think this phrase has been my mantra for the last month, perhaps two or three months, so I figured I may as well wear it on my phone!   Speaking of which, I have made a few pieces available as phone covers and other merchandise on Zazzle.  So if you want to sport a fish on your iPhone or as a new iPad cover, check out the options available at JobsonFineArt.  If you use the code STANDARDSHIP on orders over $39 up to November 11th, you'll get free shipping.

I'm revisiting how I market my art, brand myself and service my collectors, both past and future.  Each day this month, I've written down an idea on how to improve what I'm doing, how to find new markets for my paintings, how to make my work and my brand more appealing.  It can be little things that we consider inconsequential.  But often the littlest things are the ones which have the most impact on others and in our lives.

In the world of art and marketing there is a common denominator.  It is story telling.  That story telling is something that hooks people's memories, needs and inner thoughts.  The story, whether it rolls out before their eyes effortlessly or whether it comes from the viewer's own interpretation is what envelops a viewer and turns them into a buyer.  They want to have that piece of their dream as a tangible visual reminder of something that provides pleasure to them.

How do you create a story around  your art?  

You can describe the method of creation.  To some it is a magical concept, this creation of art.  Elaborate on the thought behind it as well as the technical process.  Provide views at various stages of completion.  Let the viewer peek over your shoulder in your studio either in photographs or a video clip.

You can write about the inspiration behind a painting.   What or who inspired it?  How did the piece evolve from an idea to a finished painting?  Include the viewer in the thought process that goes on in your head.  Encourage them to think like an artist and see like an artist.   If a piece is partially finished, ask for ideas for direction in terms of colour perhaps.  "should the boat here be red or green?"  Personal input helps create a stronger connection between the artist and the viewer.

One idea can change the world.   Watch the video below then tell me how will you change your world today.

Video from KarmaTube

Sunday, November 04, 2012

What do you do?

oil on canvas   4 x 12

Whether right or wrong, our raison d'etre seems to be defined to some large degree by our occupation.  Most gatherings involving drinks and nibbles where you meet strangers and grasp for some common ground to get a conversation started often begins with "What do you do?"

How comfortable are you with your role as an artist?  Do you have a short and sweet 'elevator speech' of a sentence or two that succinctly sums up what kind of artist you are and paints an image in another person's head of the type of art you produce?

An elevator speech should be restricted to a couple of sentences and should roll easily off the tip of your tongue in conversation. Think carefully about what represents you as an artist and what defines your style - what makes you stand out from the crowd?  Use clear, simple, conversational language then practice your pitch on friends, family and in every situation where you have an opportunity to tell people what you do.

What's my elevator speech?  Read the sentence below and tell me if you think this sums me up.

I'm a visual artist who creates images of fish and water through Japanese printmaking and traditional painting techniques. 

Depending on the situation and audience and what impression or action I want them to take, I can increase the amount of detail required to cover how my work evolves in different areas, mediums used, teaching, etc. etc.  Different people will have different levels of interest in what you do, from polite conversation making talk to gallery managers and other artists.  Be prepared to go into detail or retract detail.  And always have a business card ready to present to cement your role as an artist to others.

What's your elevator speech?