Saturday, November 06, 2010
I want to be alone...
I also order new cards twice a year, as I like to reflect new work and images in the cards. These show one of the gyotaku prints that I am using of a salt cod. It represents the printing as well as the cultural aspect here. The cards provide my basic contact information that can be found anywhere by anyone with computer access anywhere in the world. So why are artists so afraid to publish their contact information in blogs or on websites? Are there documented cases of hundreds of artists being stalked and harassed by allowing access to themselves?
I find that some artists are very reticent about showing contact information online and I find that a bit puzzling. After all, if the artist cannot be contacted, how can business be done? Whether through a virtual business card or contact information on websites, blogs or social media, information at the minimum of how to reach an individual is vital. I look at my art as a business and if I'm in business then people need to be able to reach me. Would you open a store and not tell anyone where it is or how to email or telephone you?
I did a little research of my own the other day on a dozen random artist blogs. They all showed art, most of it for sale. On eight of those blogs I could not find an email address or in several cases not even the full name of the artist. Five of them did not show pricing but asked those interested to email them. In some I had to really work to find information, wading through page after page before finally drilling down deep enough to find what I needed.
These artists are losing sales and viewers fast.
If I cannot see pricing, if I have to hunt for your contact information and if you do not provide your full name, I won't be staying and won't be coming back. The world of art is about networking and communicating with other artists and with collectors. If they can't reach you, or you put a dozen steps in their path to find the information, you will lose opportunities and yes, you will be alone.