Today I attended the opening of an exhibition 'erotic' being held at the Leyton Gallery. Despite the rainy skies, it bustled and while the door sign warned that minors under 18 would not be admitted, I thought there was little in the show that would offend. Iakov Afanassiev had let me know the exhibition was opening today and he had half a dozen or so very well painted nudes hanging.
Steven Clarke had written a piece in Report on Business for The Globe and Mail on Bonnie Leyton and the gallery back in May, studying how marketing can push the gallery forward to the next step for success. I found the final synopsis of the article summed up advice that, while directed towards this particular gallery, would be useful to any artist or business owner.
- Trends
- Diversify
- Visibility
- Networking
All are good jumping off points to consider for # 3 on my list - Marketing.