Sunday, May 15, 2011
Well, nearly. I did have to purchase the signs, but after that tiny investment, every exposure of the words to the passing public is free.
I'm always searching for new avenues for marketing my art and had considered mobile signs for awhile. These are magnetic images applied simply and quickly to your vehicle, weather resistant and easily removed without any damage to the car surface.
How many signs to do you 'read' when you're on the road. Billboards, store signs, bus and truck signs all bring messages that we absorb, sometimes even without knowing that we see them. My drive to and from work is about 20-30 minutes each day which gives me an hour of exposure to thousands of vehicles and pedestrians. Another cross town trip a few times a week and I have exposure to a different section of the public. The costs for the same exposure commercially would be enormous and never within my budget.
So I'm giving these signs a trial to see if they generate any additional interest or visibility. There's one on either door of my car. (I put one on the back of The Other One's truck, but don't tell ok?) :) Its an inexpensive way to get my name in front of the eyes of the public. Who knows who will pass by and see it?
Marketing is a huge part of art. If you make it, they won't come and see it unless you tell them about it. So get out of the studio and start spreading the word about your art!