Tuesday, December 13, 2011
Its all in the presentation
I've been thinking about plans for the coming year and working out little things that may seem little, but have a lasting impact on the impression you give to those who purchase your art. One of those things is packaging and how the final piece looks when the buyer opens their package.
This season, I am tucking small paintings into Christmas boxes that come with gift tags, all ready to present to the recipient. That's one less thing the buyer needs to think about if the piece is meant as a gift. This little marble painting is still available in my Etsy shop and comes gift boxed, ready to tuck under the tree. If you're local, there's still lots of time to make someone happy with this original painting.
There are other options in packaging that guide the buyer in how to display the piece. A small display easel included in the package lets the painting be displayed without a frame for instant enjoyment.
Boxes are supplied by many packing companies and you can find others in interesting places. My find was a cash and carry and a stack of generic pizza boxes. These are perfect for shipping, allowing enough room to protect a painting with packing and sturdy enough cardboard for shipping, but still thin enough to reduce shipping costs. The boxes come in various sizes and I can add labels to the outer or inner box to personalize them. They look professional and are economical to buy.
Clear or translucent plastic boxes are also available that can house paintings or note cards. I use natural kraft boxes with clear lids and kraft envelopes to hold 6 cards, then tie the box up with a piece of hemp string.
Presentation does make a difference. It reflects on how you see your art. Is it beautiful and should be presented as such or would you rather shove it into a crumpled paper sack and give the impression that you don't care about your work? Each piece of art is a gift and as such should be wrapped as beautifully as possible so the recipient knows that a treat lies inside.
How do you wrap your art?