Saturday, June 03, 2006

Pricing your work

This is a pen and ink stipple drawing that I started months ago but didn't get around to completing. Several people have seen it and were interested in it, asking what I would charge for it. I really don't know. I have ball park figures for art, and use a sort of size/medium formula, working on a per square inch in most instances. However, I always wonder if that is the correct way, if I'm charging enough or too much

What to charge for art is a constant question for many artists. You don't want to undersell yourself, but you also need to ensure that you don't price yourself out of the local market that you are targeting.

From The Painter's Keys a 'Ten Commandments of Pricing' caused a lot of discussion.

Artists young and old--particularly those who have the intention of staying in the game--ought to strategize for the big picture and honour their strategy with Biblical tenacity. Here are the Ten Commandments of art pricing:

Thou shalt start out cheap.
Thou shalt publish thy prices.
Thou shalt raise thy prices regularly and a little.
Thou shalt not lower thy prices.
Thou shalt not have one price for Sam and another for Joe.
Thou shalt not price by talent or time taken, but by size.
Thou shalt not easily discount thy prices.
Thou shalt lay control on thy agents and dealers.
Thou shalt deal with those who will honour thee.
Thou shalt end up expensive.

I did a little research and found a couple of links that are a good jumping off place for further reading and thinking.

From Self Representing Artists, another view on pricing.

Alan Bamburger's article on Pricing Art Realistically

There are as many articles and discussion on pricing as there are pieces of art.

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