Half Price Holiday Sale on select necklaces created with semiprecious stones, sterling silver and other natural materials. The sale will last until December 24th - or until they all sell, whichever comes first!
Like most artists, I usually have an inventory of stock, in my case consisting of paintings, drawings and jewelry. So when do I decide that its time to have a sale to encourage people to buy and to make room for me to produce more?
Length of exposure is a strong factor. If a piece has been around for awhile and hasn't generated a lot of interest it can go back into stock or can be reworked into a new piece.
Orphan work. By this I mean something that isn't part of my general style of work or theme and as a result becomes a stand alone piece. This can be good or bad depending on whether it catches someone's eye or not. If not, then off it goes to tempt someone with a sale price.
Lack of storage space. When my studio shelves and storage areas are getting full, I know its time to make some things available at a reduced cost.
New projects looming. When I have ideas for a series of pieces or want to experiment with new media or supports, I need a clean slate to help that happen. Moving old stock out to make way for new is always a good reason for a sale.
Encourage new clients. A sale is often the introduction of a new buyer to the purchase of original works and can be the making a long relationship between artist and buyer.
So go and browse. Perhaps you'll find something there that tempts you or may be the temptation of someone else.