Yes I know that phrase strikes hard into most people, but if you are an artist, and you sell your work, as most of us do, you need to prepare for Christmas collectors in the summer and have your options in place by November 1st at the latest.
I've been considering my Christmas market and what I will offer. This year I will be setting up a separate holiday page on the blog with a variety of options for individuals looking for holiday related art. There will be items at all budget levels and some free things as well.
I will create a marketing plan and a mini business plan for the season that may well become cross-seasonal and useful for other times in the year. Planning is the only way that I can achieve goals and have measurable results. I'd really encourage those who don't plan to sit down one day and just jot down some ideas of what you want to achieve, how you will do it and how you'll know if you did it. You'd be surprised what you can achieve.
Some things to look for from me for the holiday season?
- A new holiday card, as well as the 2009 Christmas Hares one. I like the concept of having a series of cards created over time.
- A series of holiday related paintings, drawings, and gyotaku prints for sale. These will range from $20 upwards.
- Gift certificates will be available
- A special commission price will be made available only for the holiday season for portraits of animals or people. These will be 5 x 7 pieces only.
- Sets of gift tags using some of my paintings. Some will be for sale, some will be free for the asking.
What are your artistic marketing plans for the holiday season?