As an artist, one of the most important images that belongs to me is my signature. It defines who I am, it is legal proof of my identity, it my signature of authenticity on my work, it confirms my place in history. It is my logo.
In branding myself as an artist I always considered images of my work. Then I thought that the images can and will change over time, but the image that would stay consistent would be my signature, so why not use that as the brand for my art.
I have created my signature image here and am now trying to decide on the final wording and although I likely know the answer, I still seek input from my peers. The two taglines on the signatures above define what I produce. Both are fine art but one has the addition of gyotaku to it. This is where I toss out questions into the ether and seek other perspectives.
- I seem to have found a niche in the world of fish and gyotaku, but I wonder if I will continue to do so into the future?
- Does 'fine art' cover gyotaku as well and make the addition of the word to the tagline redundant?
- If I move into another avenue of art in two or five or ten years time, will this make what would then be an established logo which represents me, outdated?
- Is the signature the image that defines the logo and brand and the tag line something that can change or are they inextricably bound to become one unit?
- Are the colours of the logo and the tag line pleasing and readable?
- Does a graphic need to be added to the image?
- Are there any safety concerns about using a signature as a logo? i.e. can it be 'lifted'?
And speaking of all in a name, I am happy to announce that Elaine of Cedar Knoll Farm was the winner of the small 'Uncle Vinnie' original print that I offered in a blog post draw last week. Thanks to all who participated and shared their stories about their own 'Uncle Vinnie'. I appreciate you taking the time to comment and share.
Watermarks yesterday. This is a sneak preview of part of my gyotaku project that I am currently working on, generously funded by NLAC and due to be completed in April 2011.