Saturday, December 22, 2007
Marketing and creativity
My mind, like that of other art bloggers, turns to introspection this time of year. A review of what I have accomplished, what succeeded, what didn't, all come in for scrutiny. And I'll write a more in-depth post about that once I've had more time to sit back, relax and consider it for awhile.
I know I've broken new ground this year and will continue to push myself forward into 2008. I, like most artists, find it difficult to be the marketer of my own work. Is it fear of rejection, or the uncomfortable feeling that comes with putting a personal part of my visual expression out for judgement? Perhaps its a bit of both, but I know I hate doing it, but it is an integral part of an artist's life if sales or recognition is wanted.
In reality, I am an introvert. I hate crowds of people and being engaged in meaningless conversation with total strangers, no matter who they may be. Oh, I can hold my own in conversation in these situations but the 'fight or flight' instinct is kicking in big time all the while as I look for an escape route.
Creativity mean I need to spend time away from people and with people. I can't produce well if I have a crowd of people around me. I do draw around people when I do demonstrations. I find it easy to tune out people to some degree in that situation until someone asks me a question and brings me back down to earth.
So marketing always feels strange to me and I do everything I can to avoid it. I would simply like a manager to deal with all the one on one negotiations with buyers and exhibitions etc to let me just produce.
I'm sure I'm not alone in this feeling and others find it odd that I don't want to be busom buddies with the world. Its part of my makeup and what I need to create. However, I don't have a manager, so I still need to deal with the world to market my art and believe me, its a painful process at times for me.