"A bar of iron costs $5, made into horseshoes its worth is $12, made into needles its worth is $3500, made into balance springs for watches, its worth is $300,000. Your own value is determined also by what you are able to make of yourself." - Wayne Dyer
I've been sifting through Alyson Stanfield's 'I'd rather be in the Studio' book and have been looking at marketing art and how I can make the best impression, reach the widest audience and improve art sales. This all takes work.
For anyone who thinks that artists simply draw pictures and people arrive on their doorstep to buy them need to seriously rethink that scenario. Artists, if they want to be successful, work like dogs to sell their art. And promoting yourself is not an easy task for most artists. You put yourself on the line. Its your work that you've put your heart and soul into that someone else gets to decide if it fits the market or suits the gallery. Rejection is part and parcel of this game.
However, market we must and the paper industry is a prime medium to get a message and image in front of the eyes of potential customers.
Postcards and business cards are traditional for most types of business and provide an opportunity to create a little piece of your vision and a sample of your artwork for the world to have and hold. This is a double sided postcard, with a dog portrait on the reverse and my email address which I use to promote the portraiture side of my work. I also use business cards and have invested in some magnetic ones. Some people keep card stock business cards in wallets or handbags, others stuff them in desk or kitchen drawers or simply lose them. But I have found that people keep magnetic ones, usually on the fridge or file cabinet or other metal surface and they have lasting impact as they are a daily visual reminder.
Post cards and business cards have a short shelf life, and I don't do large runs of them because I know that I may want to change them seasonally or promote another piece of art or have a different theme or colour. So runs of 100 or 200 are what I use. I use more before a show if I want to use them to tie into a specific event.
I distribute cards to many people in the course of my week. It could be anywhere from the post office to the local coffee shop. I also do random 'drops' where I leave a card on a restaurant table or bar and let it do its own work. For those who worry about giving out personal contact information, well, I don't know of a way to get responses without mailing, telephone and email information. Its a risk you take, however, I've never had an adverse response to date.
I have a few postcards and magnetic cards available from this run before I print new cards. The first six people who request it will receive a copy of both the cards. Just comment here or email me at jeanettejobson at gmail.com