Saturday, March 07, 2009
I have been reviewing my art marketing methods and need to make some changes if I want to make progress.
A few months ago, I started a separate blog to put sale pieces on. I said I would give it some time and then reassess it. That time is here and the verdict is that it does not produce sales as I hoped. That may be because the public isn't in the buying mood for my type of art and it may be that I haven't put the time and effort that I should into 'selling' the sales blog.
I have on online store in Etsy and prints in Imagekind, so my presence and sales there tick over. I won't get rich from them, but there is some movement. Based on that, I am removing the dedicated art sales blog on Sunday and placing art for sale either straight from this blog or through Etsy. Prints of originals will remain on Imagekind.
I am also exploring some local opportunities using some of the fish prints and local scenes as greeting or notecards. I will be working out printing and packaging costs next week and have some contacts for stores that likely will stock these for the upcoming tourist season.
I also need new business cards and I will be also ordering those next week as well. Despite people's unwillingness to part company with dollars in this recession, there is still money around and it is being spent. It just depends on where you target your potential buyers and how you market your services. Price does factor in which is why I am moving towards prints of images. There will still be sales of originals, but often prints become the viable option for those who do not or can't afford to invest in original art.